B.Com. Accounting & Finance
6th Semester Syllabus
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MJC-10 : Business Economics
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Unit 1: Nature and Scope of Managerial Economics
◦Definition of Economics
◦Important concept of Economics
◦Basic Economic problem
◦Relationship between Micro and Macro economics
◦Managerial Economics
◦Nature and Scope
◦Objectives of the Firm
Unit 2: Theory of Consumer behavior
◦Managerial Utility Analysis indifference curve and analysis Meaning of Demand
◦Law of Demand
◦Types of Demand
◦Determinants of demand
◦Elasticity of Demand
◦Demand Forecasting
Unit 3: Production and Cost Analysis
◦Law of returns to scale and Economies of scale
◦Cost analysis
◦Different cost concepts
◦Cost
◦Output relationship
◦Short run and long run
◦Revenue curves of firms
◦Supply Analysis
Unit 4: Pricing Methods and Strategies
◦Objectives
◦Factors
◦General Considerations of Pricing
◦Methods of pricing
◦Role of Government
◦Dual pricing
◦Price Discrimination
Unit 5: Market forms
◦Market structure
◦Basis of Market classification
◦Output determination
◦Perfect Competition
◦Monopoly
◦Monopolistic Competition
◦Duopoly
◦Oligopoly
Reference Books:
- Dr. S. Sankaran - Managerial Economics - Margham Publication
- Aryamala T - Managerial Economics - Vijay Nicole Imprints Private Limited
- Mankar: Business Economics, Macmillan Ltd
- Varshney RL and Maheshwari KL - Managerial Economics
- Yogesh Maheshwari - Managerial Economics - Prentice-Hall of India
- Gupta GS - Managerial Economics
- Jinghan M.L. - Micro Economics, Vrinda Publications (P) Ltd. (Theory)