B.Com. Marketing
4th Semester Syllabus
Select Paper in this Semester
MJC-5 : Tourism Marketing
Double-tap topic to mark complete • Long-press for YouTube & AI
Unit 1: Understanding Marketing and Marketing Process
◦Marketing Concepts
◦Nature and Scope of Marketing
◦Marketing Mix
◦Marketing Environment
◦Strategic Planning and Marketing Process
◦Organizing and Implementing Marketing in the Organization
◦Services Marketing: Concept
◦Definition
◦Characteristics with Special Emphasis on Tourism Services
Unit 2: Developing Marketing Opportunities and Strategies
◦Marketing Information Systems and Marketing Research
◦Consumer Markets and Consumer Behaviour
◦Business Markets and Buyer Behaviour
◦Market Segmentation
◦Targeting and Positioning for competitive Advantage
Unit 3: Developing the Tourism Marketing Mix
◦Managing the Product/Service
◦Product Decisions- Product Line
◦Product Mix
◦Product Life Cycle
◦New Product Development
◦Branding and Packaging Decisions
◦Pricing Products Pricing Considerations and Approaches
◦Pricing Strategies and Methods
Unit 4: Distribution Channel and Logistics Management
◦Channel Selection
◦Cooperation and conflict Management
◦Promotion Decision
◦Promotion Mix: Advertising
◦Sales Promotion
◦Selling & Publicity
◦Additional P's of tourism services Personal
Unit 5: Issues in Marketing
◦Global Marketing
◦Direct Marketing
◦Marketing on the Web
◦Green Marketing
◦Social Responsibility and marketing Ethics
◦Consumerism and Legal Issues
Reference Books:
- Dr. F.C.Sharma; Tourism Marketing; SBPD publishers, Agra
- Dr. Mrinal Kumar; Tourism Marketing; Shiksha Sagar Publishers and Distributors, Agra
- Havaldar, Krishna K: Sales and Distribution Management, Tata McGraw Hill
- Gupta S. L.: Sales & Distribution Management: Test & Cases in Indian Perspectives. Excel Books
- Still, Kundiff, Govoni, Sales and Distribution Management, PHI
- L. Gorchels. C. West. E. J. Marien. The Managers Guide to Distribution Channels, McGraw Hills
- Russell W. McCailey, Marketing Channel Management: People, Products, Programs, and Markets, Greenwood Publishing Group