B.Com. Marketing
6th Semester Syllabus
Select Paper in this Semester
MJC-10 : Event Management
Double-tap topic to mark complete • Long-press for YouTube & AI
Unit 1: Introduction to Event Management
◦Event-Meaning Importance and Types of Events
◦Analysis of Event
◦Event Management Meaning
◦Decision Makers and their Roles and Responsibilities
◦5 C's of Event Management
Unit 2: Event Management Planning and Procedure
◦Establishing of Policies & Procedures
◦Steps in Planning the event
◦Principles of Event Management
◦Permissions and Licenses from Government and Local Authorities
Unit 3: Conduct of an Event
◦Preparing a Planning Schedule
◦Steps in Organizing an event
◦Assigning Responsibility
◦Event Safety and Security
◦Conducting the Event-Checklist (Pre during and post event check list)
◦Communication-channels of communications for different types of events
Unit 4: Budgeting of Event
◦Preparation of Event Budget-items of expenditure for various events
◦Managing the event budget
Unit 5: Reporting
◦Reporting
Reference Books:
- Stephen, A, Event Management
- Kilkenny, S. The Complete Guide to successful Event Planning
- Wagen, L.V.D, Human Resource Management for Events
- Hayed, N, Successful Team Management
- Mohan, S, Event Management & Public Relations, Enkay Publishing House
- Goyal, S.K, Event Management & Public Relations, Adhyayan Publisher