B.Com. Marketing
8th Semester Syllabus
Select Paper in this Semester
MJC-16 : Business Communication
Double-tap topic to mark complete • Long-press for YouTube & AI
Unit 1: Introduction to Business Communication
◦Characteristics of Effective Organizational Communication
◦Basic Forms of Communication
◦Process of Communication
◦Principles of Effective Business Communication
◦7 C's
Unit 2: Barriers to Communication
◦Barriers to Communication
Unit 3: Channels of Communications
◦Formal
◦Informal
◦Rumour and informal communication Networks
◦Group Discussion
◦Paper Presentation
◦Speech
◦Debate
◦Quiz
◦Electronic Presentation
Unit 4: Forms of Business Communication
◦Written Communication
◦Oral Communication
◦Non verbal Communication
◦Technology of Business Communication
◦Peculiarities of Communication in Indian Organizations
◦Conflict Management
Unit 5: Conduct of Meeting
◦Agenda
◦Notice
◦Notes
◦Minutes
◦Office Memorandum
◦Office Orders
◦Press Release
◦Business Letter Writing- Need
◦Functions & Kinds
◦Layout of letter writing
◦Types of letter writing
◦Report writing- Problems
◦Organization and techniques of writing
Reference Books:
- N.S. Raghunathan & B. Santhanam, Business Communication, Margham Publications
- Rajendra Pal and Korlehalli - Essentials of Business Communication
- Sundar K- Business Communication, Vijay Nicole Imprints (P) Ltd
- Pillai and Bagawathi - Commercial correspondence and office management
- R.S.N. Pillai & Bagavathi - Modern Commercial Correspondence
- N.S. Pandurangan, B. Santhanam - Business Communication