B.Com. Marketing
1st Semester Syllabus
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MJC-1 : Principles and Functions of Management
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Unit 1: Principles of Management
◦Management
◦Meaning and Characteristics
◦Fayol's 14 Principles of Management
◦Levels of Management Importance of Management
◦Arts and Science of Management
◦Skills of Management
◦Scientific Management
◦Meaning
◦Objectives
◦Relevance and criticism
Unit 2: Functions of Management: Planning and Organizing
◦Planning
◦Meaning
◦Characteristics
◦Types of Plans
◦Advantages and Disadvantages
◦Approaches to Planning
◦Management by Objectives (MBO)
◦Steps in MBO
◦Benefits
◦Weaknesses
◦Organizing
◦Process of Organizing
◦Principles of Organisation
◦Formal and Informal Organisations
◦Line
◦Staff Organisations
◦Line and Staff Conflicts
◦Functional Organisation
◦Span of Management
◦Meaning
◦Determining Span
◦Factors influencing the Span of Supervision
Unit 3: Functions of Management: Authority and Coordination
◦Meaning of Authority
◦Power
◦Responsibility and accountability
◦Delegation of Authority
◦Decentralization of Authority
◦Definition
◦Importance
◦Process, and principles of Coordination techniques of Effective Coordination
Unit 4: Functions of Management: Control and Communication
◦Control-Meaning
◦Relationship between planning and control
◦Steps in Control
◦Types (post, current, and pre-control)
◦Requirements for effective control
◦Communication-purpose
◦Process
◦Formal and informal communication
◦Barriers to effective communication and overcoming these barriers
Unit 5: Functions of Management: Motivation and Leadership
◦Motivation- Meaning
◦Importance
◦Major motivation theories- Maslow's need hierarchy theory
◦Herzberg's two-factors theory
◦Vroom's Expectation Theory
◦Extrinsic and intrinsic motivation
◦Leadership- meaning
◦Theories
◦Essential qualities
◦Global leadership attributes
◦Practicing leadership
Reference Books:
- F. C. Sharma, Business Organisation, SBPD Publications, Agra
- M.C. Shukla, Business Organisation, S. Chand Publications, New Delhi
- Y. P. Verma, Business Organisation, Sahitya Bhawan Publications, Agra
- Basu, C. R. (1998). Business Organization and Management. New Delhi: McGraw Hill Publishing India
- Chhabra, T. N. (2011). Business Organization and Management. New Delhi: Sun India Publications
- Gupta, C. B. (2011). Modern Business Organization. New Delhi: Mayur Paperbacks
- Kaul, V. K. (2012). Business Organization and Management, Text and Cases. New Delhi: Pearson Education
- Koontz, H., & Weihrich, H. (2008). Essentials of Management. New York: McGraw Hill Education
- Singh, B. P., & Singh, A. K. (2002). Essentials of Management. New Delhi: Excel Books