B.Com. Marketing
2nd Semester Syllabus
Select Paper in this Semester
MJC-2 : Principles and Functions of Marketing
Double-tap topic to mark complete • Long-press for YouTube & AI
Unit 1: Fundamentals of Marketing
◦Meaning
◦Concept
◦Importance
◦Functions of Marketing
◦Marketing and Selling
◦Modern Marketing Concept
◦Relationship Marketing
Unit 2: Market Segmentation
◦Meaning
◦Objectives and Importance of Market Segmentation
◦Basis of Market Segmentation
◦Marketing Strategy-Segmentation
◦Targeting and Positioning
Unit 3: Marketing Mix
◦Meaning
◦Elements of Marketing mix Product
◦Price
◦Promotion and Place
◦New Product Development Process
◦Reasons for failure of new product development
Unit 4: Marketing Environment
◦Meaning
◦Importance of Marketing Environment
◦Micro and Macro Environment and their types
◦Methods of Sales for casting
Unit 5: Marketing Information System
◦Meaning
◦Concept and importance
◦Types and Components of Marketing information system
◦Consumer behaviour
◦Factors influencing consumer behavior
◦Buying Decision Process
Reference Books:
- Philip Kolter- Marketing Management
- RSN Pillai- Modern Marketing, Chand Publication, N.Delhi
- Ramaswami- Marketing Management- Mc. Graw Hill
- C.N. Sontakki- Marketing Management- Kalyani Publication
- Arun Kumar Marketing Management- Vikas Publication. & N. Minakshi